Exciting Lean Startup Workshop in Zurich inspires participants

Exciting Lean Startup Workshop in Zurich inspires participants

How to increase the hit-rate of innovations and ideas? How to ensure market acceptance of products and services? It was such questions scrutinised by creatives and entrepreneurs on April 16, 2015. The workshop got started by Thomas Hayk, founder of Hitchensen and active startup mentor, with an introduction of the theoretical basics of Value Proposition, Customer Segments as well as Business Model Canvas (as per Alexander Osterwalder). The group discussed the frameworks and reflected own experiences. The most part of the day was used to scrutinize own business ideas using the Canvas frameworks. One major lean start-up aspect is the quick validation of assumption e.g. regarding customer wants and needs. This validation – the so called reality check – was conducted immediately by telephone. Based on the workshop contents and the learnings, the participants continue to work-out their business ideas. We look forward to the next workshop on Thursday, June 25, 2015. See here for registration http://realitycheck.hitchensen.com/ Applying the structure and following the strict process of the standardized Canvas toolbox help a lot in questioning, structuring and developing my business idea. The reality check – the validation of critical assumptions – is perfect as it provides a great foundation for a validated business plan. Though most of the founders may already be aware of the lean start-up principles, the strict application of them during the workshop as well as the executed reality check are crucial for the success of their ideas. This lean start-up workshop works like a foundry process. As raw material you feed in what you think is true and it goes through a rigorous burning process. In the end you come out with what is really true about your...
First Startup Workshop in Zurich excites participants

First Startup Workshop in Zurich excites participants

How to increase the hit-rate of innovations and ideas? How to ensure market acceptance of products and services? It was such questions scrutinised by entrepreneurs and product managers on February 11, 2015. Thomas Hayk, Founder of Hitchensen and active startup mentor, opened the workshop and introduced the theoretical basics of Value Proposition, Customer Segments as well as Business Model Canvas (as per Alexander Osterwalder). The group discussed those basics actively and reflected own experiences. In a next step, the participants had the opportunity to apply the new concepts to an own business idea. One main aspect of that application is a swift verification of made assumptions e.g. regarding customer needs. Such a verification was conducted immediately by telephone and a quick online survey. The Reality Check proved to be the perfect finale of the workshop. In that session one elaborated business idea has been presented to a representative of a major Swiss bank and the chief executive of the BlueLion Incubator. Based on that introduction and the critical questions from the experts an intensive and valuable discussion has evolved and produced new aspects to further strengthen the business idea and the implementation plan. We look forward to the next workshop on Thursday, April 16, 2015. See here for more event details http://realitycheck.hitchensen.com/   “With the Lean Startup Workshop my understanding of idea-to-market implementation was deepened – without adding too much complexity to it. Applying the Canvas methodology enables me to better assess relevant stakeholders and to better plan future measures. The Reality-Check highlighted additional and so far unnoticed fields of action and further possible multipliers for my business idea. This was facilitated through critical questioning and an open dialogue.” Christoph Niemann – Entrepreneur and Consultant “The introduced and directly applied methods and tools are very...
Why is it so difficult to successfully implement innovations?

Why is it so difficult to successfully implement innovations?

  Because innovators focus too much on the (technical) feasibility of the idea.The marketability often turns out only after the development. How will my product or service be accepted by the market? Do a reality check! Be an entrepreneur. Structure and test your ideas. Make sure that “Your project”, in which you put your full energy, is wanted by customers and users, and at the end is profitable and scalable. Understand your project as startup. The definition of Eric Ries, author of “The Lean Startup” describes the task of Entrepreneurs like this: “The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty”. This definition also includes existing companies, whether large or small. To act as an entrepreneur in this sense you need simple structures to deal with the uncertainties inherent in a start-up project and can still maintain necessary creativity and to speak a common language in a team. Reach the all-important product-market fit without a large investment. These Lean Startup methodologies help the case: Value Proposition Canvas value_proposition_canvas After Alexander Osterwalder. Answers the question: “How to create value for customers and users?” With the value proposition Canvas, observed customer problems or needs are graphically structured on one page and are aligned with your products and services. Business Model Canvas business_model_canvas_poster After Alexander Osterwalder. Answers the question: “How is value created for me / my company”. With the Business Model Canvas the most important elements of a business model are structured graphically on a page. Validate hypotheses and achieve product-market...